5+ years at Porsche. Told in 15 seconds.I could tell you…

…how I started as the only designer supporting multiple teams,
grew the design organisation,
built a team of five as UX Lead,
and later navigated a restructuring.

…how I helped Porsche achieve seven-figure savings in customer support costs
by improving the usability of key customer journeys.

…how I established design processes,
accessibility standards,
and data-driven decisions
inside a large organisation.

…how I use AI day to day to support multiple teams of 10+ developers,
and share what I learn with other designers.

…how I built a vision for the future of Porsche retail,
which became a live pilot presented to selected dealers in Singapore.

But the clock is ticking,
and you still have a pile of portfolios to review.

So if this made you curious, let’s talk in person.
I promise the full story is worth more than 60 seconds.

Porsche ID — QR login inside the vehicle

Porsche ID — customer journey touchpoints

Ridepooling Next project →

Ridepooling · The MOIA Driver AppHow do you design something that has never been designed before?

The challengeIn 2020 I joined MOIA, Volkswagen Group’s mobility startup,
when almost everything still had to be invented.

What is MOIA?MOIA wasn’t building another Uber.
It was introducing ridepooling,
with autonomous driving as the long-term goal.

Up to six passengers with different destinations share one vehicle,
so the route keeps changing mid-ride.

My roleTogether with another designer and two developers,
I designed the MOIA Driver App from scratch.

The questionHow do we guide drivers through busy cities,
help them pick up and drop off several passengers,
and keep their eyes on the road?

The interface couldn’t compete with the road.
Everything had to be readable in a single glance.

Understanding realityDesigning from behind a desk wasn’t enough,
so I spent entire days riding along with drivers.

Then I switched sides and drove the routes myself,
which made the pressure a lot easier to understand.

We also interviewed passengers,
because their experience depended on the driver’s.

We optimised for less interaction
and more confidence on the road.

The resultWithin four months,
the first version of the Driver App was on the road.

Drivers described it as easy to use,
and more importantly, they felt confident with it.

To this day there have been no major incidents
during pickups or drop-offs,
and passengers rate MOIA 4.8 in the App Store.

You made it this far?
Seriously, thanks for spending your time here.

Only one project left.
You’re almost at the finish line.

Need a break?
There is a small easter egg
waiting on the bottom right.

MOIA Driver App: navigation with pickup guidance, shown across real driving situations

Side Quest Next project →

Side project · 2026How my AI side project taught me that execution is only half the battle.

The setupAs a designer, I fully live up to the stereotype.
I care about design, beautiful objects,
and well-crafted things.

But there is another thing people know me for:
I am a bargain hunter.

The person who notices when a beautifully designed product
suddenly becomes affordable,
and immediately wants to share the find.

At some point, combining these two sides of myself felt obvious.
That was the idea behind Designer Dealz.

Building itI did not spend months writing business plans,
or waiting for the perfect moment to start.

Instead I used a few weekends, a lot of curiosity,
and AI tools to turn the idea into something real.

With Claude, Supabase and other tools,
I went from a simple concept to a working product
surprisingly fast.

As a designer, it felt like unlocking a new superpower.
The distance between having an idea
and bringing it to life became much smaller.

The real challengeBuilding the product was not the hardest part.

The biggest challenge was much less tangible:
building a user base.

Creating something is one challenge.
Getting people to use it regularly is a completely different one.

Still goingI have not solved the growth challenge yet,
but that is exactly what keeps me motivated.

The product exists.
The next challenge is making sure the right people find it.

Take a look yourself.
Maybe you’ll find a little design gem
you did not know you were looking for.

designerdealz.de →

Back to Home Index ↑

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Samir Belhsen
Flora-Neumann-Straße 2
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E-Mail sbelhsen@me.com

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