5+ years at Porsche. Told in 15 seconds.I could tell you…

…how I started as the only designer supporting multiple teams,
grew the design organisation,
built a team of five as UX Lead,
and later navigated a restructuring.

…how I helped Porsche achieve seven-figure savings in customer support costs
by improving the usability of key customer journeys.

…how I established design processes,
accessibility standards,
and data-driven decisions
inside a large organisation.

…how I use AI day to day to support multiple teams of 10+ developers,
and share what I learn with other designers.

…how I built a vision for the future of Porsche retail,
which became a live pilot presented to selected dealers in Singapore.

But the clock is ticking,
and you still have a pile of portfolios to review.

So if this made you curious, let’s talk in person.
I promise the full story is worth more than 60 seconds.

Porsche ID — QR login inside the vehicle

Porsche ID — customer journey touchpoints

Ridepooling Next project →

Ridepooling · The MOIA Driver AppHow do you design something that has never been designed before?

The challengeIn 2020, I joined MOIA, Volkswagen Group’s mobility startup.
Back then, almost everything was still being invented.

What is MOIA?MOIA wasn’t building another taxi app.
It was introducing ridepooling.

Looks similar to ride-hailing.
Turns out… it’s an entirely different problem.

Up to six strangers.
Different destinations.
One vehicle.
One driver.

Passengers enter.
Passengers leave.
Routes constantly change.
Traffic never stops.

Nobody had solved this before.
Which meant…
there were no best practices.

My roleTogether with another designer and two developers,
I designed the Driver App from scratch.

Not an app for passengers.
An app for people driving a two-ton vehicle through city traffic.

Every interaction mattered.
Every second of attention mattered even more.

The questionHow do we guide drivers safely through busy cities…
while helping them pick up and drop off multiple passengers…
without distracting them?

The interface couldn’t compete with the road.
It had to disappear into it.

Understanding realityDesigning from behind a desk wasn’t enough.
So I got into the vehicle.

I spent entire days riding along with drivers.
Watching.
Listening.
Taking notes.

Every hesitation…
Every wrong turn…
Every stressful pickup…
became a design opportunity.

Then I switched sides.

Using our prototype,
I became the driver.

I simulated real rides.
Made mistakes.
Missed turns.
Experienced the pressure myself.

We also interviewed passengers.
After all,
their experience depended on the driver’s experience.

What we optimized forLess thinking.
More confidence.

Less screen time.
More road time.

The resultWithin four months,
we built the Driver App from scratch.

Drivers consistently described it as…
“easy.”

More importantly:
they felt confident using it.

You made it this far?
Seriously… thanks for spending your time here.

Only one project left.
You’re almost at the finish line.

Need a break? There is a small easter egg waiting for you on the bottom right.

MOIA Driver App: navigation with pickup guidance, shown across real driving situations

Side Quest Next project →

Side project · 2026How my AI side project taught me that execution is only half the battle.

The setupAs a designer, I fully live up to the stereotype.
I care about design, beautiful objects,
and well-crafted things.

But there is another thing people know me for:
I am a bargain hunter.

The person who notices when a beautifully designed product
suddenly becomes affordable,
and immediately wants to share the find.

At some point, combining these two sides of myself felt obvious.
That was the idea behind Designer Dealz.

Building itI did not spend months writing business plans,
or waiting for the perfect moment to start.

Instead: a few weekends,
a lot of curiosity,
and AI tools to turn an idea into something real.

With Claude, Supabase and other tools,
I went from a simple concept to a working product
surprisingly fast.

As a designer, it felt like unlocking a new superpower.
The distance between having an idea
and bringing it to life became much smaller.

I could explore concepts,
build prototypes,
and test ideas faster than ever before.

The real challengeBuilding the product was not the hardest part.

Not the implementation.
Not the design.
Not even finding product market fit.

The biggest challenge was something much less tangible:
Building a user base.

Creating something is one challenge.
Getting people to discover it, trust it,
and make it part of their routine
is a completely different one.

Still goingI have not solved the growth challenge yet.
But that is exactly what keeps me motivated.

The product exists.
The next challenge is making sure the right people find it.

Take a look yourself.
Maybe you’ll find a little design gem
you did not know you were looking for.

designerdealz.de →

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Samir Belhsen
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